Doula Integration Done Right: What Your Organization Needs to Know.

Doula care improves outcomes, lowers costs, and boosts patient satisfaction. But integrating doulas into existing systems requires more than good intentions and simply hiring a few doulas.

Hospitals, clinics, and community health organizations are increasingly adding doulas to their care teams — and for good reason. Doula care improves outcomes, lowers costs, and boosts patient satisfaction. But integrating doulas into existing systems requires more than good intentions and simply hiring a few doulas.

The Evidence Is Clear

According to Dekker’s (2024) review, studies show that continuous labor support from doulas leads to:

  • A 39% decrease in the risk of Cesarean birth
  • A 15% increase in the likelihood of spontaneous vaginal birth
  • Shorter labors and fewer interventions
  • 31% decrease in the risk of being dissatisfied with the birth experience

Common Missteps

Some well-meaning programs fail because they:

  • Add doulas without clear roles or workflows
  • Underestimate training or onboarding needs
  • Lack collaboration with nurses or providers
  • Treat doulas as volunteers, not professionals

A Readiness Checklist

Before launching, ask:

  • Is there support from healthcare providers and staff?
  • Has the community been educated on doulas and their scope of practice?
  • How will doulas be compensated or contracted?
  • Who will provide supervision or mentorship?
  • Is there a clear scope of practice?

What Makes Doula Integration Work

The most successful programs don’t just add doulas—they fully support and value them. Integrated models thrive when they:

  • Pay doulas fairly through salaries or stipends, recognizing their time and expertise.
  • Provide trauma-informed, culturally responsive training that reflects the communities being served.
  • Include doulas in care coordination—team huddles—when appropriate, so they’re part of the circle, not outside it. They really are a part of care teams – and should be!
  • Measure impact by tracking outcomes and client feedback to show what’s working and what needs to grow.

What Keeps Doula Programs Growing?

Use a diversified funding model that draws on Medicaid/insurance reimbursement (where available), grants, partnerships with managed care organizations (MCOs), foundations, and hospital community benefit funds. Keep those representatives on the planning team.

Final Thoughts

Doula integration is not a checkbox. It’s a shift toward whole-person, culturally-centered care. When done well, it transforms birth experiences for families and care teams alike. Interested in a readiness assessment? Start here (insert document) and let’s talk.

References: Dekker, R. (2024, December 4). Evidence on: Doulas. Evidence Based Birth®

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